Retail Management

Professional Certification in Retail Management

Course Objectives:

Earning AIMSR Retail Management Professional Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential. The program is intended for professionals and graduates waiting to excel in retailing and related careers by capturing the exciting and challenging opportunities facing the retailing industry, an industry that plays a vital role in society. It is also significant for those who are already working and would like to take certification for further career progression.


Highlight of the programme:

  • Learn theories and apply retail concepts.
  • Describe the key elements of Retail business and the retail trading environment.
  • Discuss issues associated with operating a business in a retail environment
  • Outline the key course topics and explain why each topic is important for understanding the principle of retail management.


Course Content:

Introduction to Retail, Retail Strategy, Retail Consumer Buying Behavior, Retail Consumer Buying Behavior, Retail Store Location, Layout Store design & Visual Merchandising,

Retail Buying & Merchandising Retail Advertising & Sales Promotions, Human Resource Management in Retailing, Retail Customer service & Selling skills, Retail Store operations, Supply Chain & Warehousing, Fashion Retailing - Mall Management.

Rural Retailing, Franchise Operations & On-line Retailing, Retail Statutory Obligations, Retail Management Information System &Technology, Retail Projects- Industry Visits &Presentations


Career Opportunities:

Job seekers looking to find employment in retail departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employers looking for a better role can prove their employers the value of their skills through the certification. The students enrolled in this certification would be absorbed by retail stores like Pantaloons, Big Bazaar, Central, Lifestyle and the likes post completion of the course. Placement assistance for the same would be provided by the institute.



HSC (10+2) years of education and working in retail outlets with a minimum experience of two year.

Graduate from any stream from a recognized university and working in retail outlets with a minimum experience of 6 months.

Proficiency of Basic English is a must.



Saturday – 6 pm to 9 pm
Sunday – 8.00 am to 11.00 am



INR 1, 00,000/- for 11 months.