Digital Marketing

Professional Certification Program in Digital Marketing

Course Objectives:

Enhancing the digital marketing landscape, as it grows at a rapid pace, AIMSR Professional Certification in Digital Marketing, would help the professionals and students face new challenges and opportunities within the digital age. The program would skill the student in technology, social media channels & business, gearing him to shape corporate strategy for competition. The program is apt for a complete beginner, business owner or marketing professional looking to upgrade his digital knowledge, as it an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO.

 

Highlight of the programme:

  • Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.
  • Develop web applications utilizing industry standard markup, protocols, and languages.
  • Employ and evaluate processes related to user analysis, design, development, and implementation.
  • Will be able to implement the concepts of Social Media Marketing in marketing products and services.
  • Will be able to manage and handle Online Reputation

 

Course Content:

Module 1 - Introduction to Internet, Marketing and basic concepts of Digital Marketing

Module 2 - Website design and web development basics. Making your own website - domain and hosting, Web plugins, Integrating tools,Web hygiene and Examples.

Module 3 -Seo introduction, strategy and objectives. Search engines, algos, bots etc.

Module 4-SEM / Adwords, how to get started with your first campaign Case studies,Ad words certification exam

Module 5-Content marketing.

Module 6-Social media marketing Facebook, Twitter, Instagram and LinkedIn.

Module 7-Email Marketing and Sms marketing.

Module 8-Web Analytics & How to make money online. How to make money using AdSense. Affiliate MarketingBasics.

Module 9-Some new developments and technologies, Jobs in digital marketing. Making a digital ready C

 

Career Opportunities:

Job seekers looking to find employment in digital marketing space to take this course. The students enrolled in this certification would be absorbed by as Digital Marketing Specialist, Digital Campaign Manager, Digital Ad Platform Manager, SEO Executive, Digital Marketing Lead, Web Designer, SEO Developer, Business Development Executive, PPC Expert, Content Writer, Digital Analytics Manager, etc.

 

Eligibility:

  • HSC (10+2) years of education and having minimum work experience of two year, in the respective domain.
  • Graduate from any stream from a recognized university and freelancer or working in digital marketing profile with a minimum experience of 6 months.
  • Proficiency of Basic English is a must.

 

Timings:

Saturday – 6.00 pm to 8.00 pm

Sunday – 8.00 am to 11.00 am

 

FEE:

INR 75,000/- for 6 months.