---
title: "Digital Strategies for Business Growth"
url: https://www.aimsr.edu.in/digital-strategies-for-business-growth/
type: page
date: 2024-10-01
modified: 2025-06-11
markdown_url: https://www.aimsr.edu.in/digital-strategies-for-business-growth.md
author: "aimsr"
---

# Digital Strategies for Business Growth

## Digital Strategies for Business Growth

 
 

## 19 November 2022

 
 ![](https://www.aimsr.edu.in/wp-content/uploads/2024/10/mdp-going-digital-poster.jpg)

**About MDP:**

AIMSR is committed to providing Management Development Programs (MDPs) for executives & entrepreneurs to enrich their managerial skills. This MDP has been designed in collaboration with Going Digital to accommodate the continuously evolving and changing industry trends.

**Program overview:**

The improvement of customer experience through the adoption of digital technologies & business models by an organization is known as digital transformation.

While increasing efficiency, value or innovation are the main reasons for its deployment, a firm can gain a lot of other advantages by implementing digital technologies.

With regard to all facets of an organization, from its business models to its customer experiences, digital transformation fundamentally adopts a consumer driven, digital first strategy. It makes use of a range of digital technologies to drive workflows, quicker & smarter decision making & real time reaction to disturbances. As a result of the drastic shift in client expectations, new business opportunities are created.

The industry is currently undergoing a digital transformation driven by data, enhancing quality, flexibility, future proofing, efficiency & holistically improving overall agility & operations

**Program objectives:**

The objectives of the MDP are:

1. Understand typical current customer journeys using checklist of questions to help determine what customers are looking for & experiencing

2. Explore important technologies & steps needed to implement necessary technology to accomplish their goals.

3. Track right metrics to determine the effectiveness of implementing a digital customer service strategy.

**Duration:**

Each session will be planned for 120 minutes for a batch of approximately 10-15 participants

**Structure:**

**Sr. No**
**Session**
**Learning**

1
Demystifying Digital Transformation
What are the companies doing to transform their businesses? What are the consultants / experts advising regarding digital strategies to start-ups / corporate houses to promote business growth?

2
Digital Customer Experience
Creative ways to enhance digital customer experience will be discussed.

3
Verticals to be covered
Manufacturing, Logistics, Real Estate, Pharma, Infrastructure & Healthcare.

 

**Pedagogy:**

The pedagogy employs case studies & group analyses interspersed with sessions on concepts and real life examples of business practices of digital transformation.

The sessions are essentially interactive & participants are encouraged to question assumptions & identify new opportunities pertaining to their domains.

**Contact details of the Program Coordinators:**

Prof Unmesh Alawani, Assistant Professor, AIMSR 9819931037

Dr. Pinkey Bhardwaj, Assistant Professor, ASBM 9821732555

**Program fee payment:**

The program fee of Rs.2000 (Fees Rs 1695+ GST Rs.305) is to

be paid by way of electronic fund transfer.

**Registration Link:**

[https://forms.office.com/r/3kZRtMBZSf](https://forms.office.com/r/3kZRtMBZSf)