Faculty
Dr. Krati Sharma
Associate Professor, Program Head – MMS, HOD – Marketing
Qualification: PhD, MBA
Experience: (Industry/Academic): 19 years (3 years in Industry and 16 years in Academics)
Subjects and Specialization:
- Marketing Management
- Marketing Strategy
- Consumer Behaviour
- Services Marketing
- Rural Marketing
- Retail Management
- Managerial Economics
- Entrepreneurship Management
- Management Information System
- Business Research Methods
Teaching Philosophy
I guide students to understand, apply, and analyse marketing concepts, encouraging them to think critically, evaluate ideas, and creatively solve problems.
Research
Scopus Indexed & ABDC Journals
- Student perception while selecting Education Institutes for PG Courses
- Role of After Sales Service for Manufacturing Industry
- The impact of AI and big data on personalised marketing and financial decision making
8 papers in UGC Care Listed Journals
- An Empirical Study on the Effect of Face book Site on Mumbai’s Student Life – SANSMARAN
- A Study on the Factors Influencing the Selection of Tours & Travels Company – The Place Names Society of India TPNS India
- A Study on the Impact of Promotion Mix on Customer Purchase Regarding Consumer Durable Products – The Place Names Society of India TPNS India
- Implications of COVID-19 on Health Insurance Sector in Mumbai – PURANAM
- Factors Influencing Prescription Decisions of Doctors in India: An Empirical Study- Asian Journal of Organic & Medicinal Chemistry
- A Study on Customеr Satisfaction of Naukri.Com – India’s Largеst Job Portal – Novyi Meer Research Journal
- Social Media Engagement to Increase Customer Outreach – Novyi Meer Research Journal
- Study of the Impact of Digital Marketing on Consumer Decision Making in Purchasing Mobile Phones through E-Commerce – ANVESAK
- 8 papers in peer-reviewed/indexed journals
Conference Participation
- Papers presented in 12 international and national conferences
Book Chapters
- Authored a case study in Indian Management Teaching Cases: A Compendium, Imperial Publications, ISBN: 978-93-91044-94-7.
Book Publication
- 1 book published on Fundamentals of Managerial Economics, REST Publisher, ISBN – 978-81-966857-8-2
Patents Published
- AI Based Banking Management Device
- AI Based Customer Feedback Device
Development Programme
Faculty Development Programme (FDP)
- 10 FDPs attended (AICTE, UGC, HEF, Forum for Marketing Education – 2012–2025)
- Topics: Case writing, research paper writing, teaching pedagogy, Human values, AI
Awards & Recognitions
- Received an award from Aditya Institute of Management Studies & Research on “Excellence in Academics, Five Years at AIMSR” on International Women’s Day 2023.
- Received best research paper award for the title “The Benefits of using Chatbots in Consumer Service and Marketing” in 23rd International Conference organised by Atharva Institute of Management Studies on 21st – 22nd February 2025.
- Received best research paper award for the title “The Impact of AI/ML on Consumer Engagement & Financial Performance in Digital Marketing” in International Research Conference organised by St. Wilfred’s College of Computer Sciences on 1st March 2025.
Any other
• Approved Ph.d Guide of University of Mumbai
• Expertise in case study writing and mentoring research scholars
• Organised multiple Faculty Development Programme
